17 Must-Try Shopify SEO Tools for 2025 [My Top Picks]

If you run a Shopify store, mastering SEO is non‑negotiable. I’ve been there, creating a beautiful website, listing fantastic products, and sitting back to watch not much happen.

That’s when it dawned on me: if I’m not visible on search engines, I’m losing potential customers by the minute.

Over time, I’ve tested dozens of SEO tools and found that a few stand head and shoulders above the rest.

If you aren't interested in hearing my opinion onthetools and the way that i used them, then here is a simple overview of them:

Why Shopify SEO Matters

When there’s a common misconception that if you build a Shopify store, search rankings will sort themselves out, the reality is that competitive niches and a Google algorithm that is constantly changing mean you need every advantage you can get.

The Power of the Right Tools

A couple of years ago, I helped a friend improve his custom T-shirt store. Even with decent product descriptions, we weren’t near the top of Google results.

We installed an SEO app, improved our site speed, and fine‑tuned our metadata. With consistent effort, organic traffic increased significantly.

That experience shows how the right strategy and tools can make a big difference.

What Is a Shopify SEO Tool?

A Shopify SEO tool is simply software or a service designed to adjust your store so search engines can find, understand, and rank your content properly.

My Top 17 Shopify SEO Tools for 2025

Now, here are my top picks.

1. SEO.AI

I work at SEO.AI, so it’s no surprise I’d mention it first, but I truly believe it’s one of the best platforms for AI‑powered Shopify SEO.

SEO.AI helps you write and optimize everything from product descriptions to blog articles.

What sets it apart is how it merges data insights and AI to show you exactly what matters to Google’s algorithm.

The result is a smarter workflow for content creation and optimization.

Key Benefits:

• Real‑time SEO insights through an intuitive “SEO Score”
• Built‑in AI Chat and in‑line Assistant to speed up writing
• Product feed optimization for better visibility in Google Shopping
• Brand voice training so the AI writes directly in your tone
• Single‑click acceptance of optimization suggestions

I’ve seen large e‑commerce stores generate thousands of product descriptions in one go, each tailored to their brand style.

Whether you need help with metadata, internal linking, or feed enrichment, SEO.AI’s flexible automations handle the tedious tasks so you can focus on growing your store.

2. TinyIMG

When most people think of SEO, images are often forgotten. Large image files can slow down your site—a hidden reason for poor rankings.

TinyIMG solves that by compressing oversized images into smaller files.

They offer compression rates up to 94% for PNGs and 54% for JPGs without any visible loss in quality.

Key Features:

• Bulk metadata editing
• Alt text optimization
• JSON-LD setup (no coding needed)
• One‑click lazy loading
• Free plan available

I saw a client’s PNG images drop from 2MB to 100KB. That change made a clear difference in page load times.

Faster pages lead to better rankings. If I had to choose one image optimizer, TinyIMG is it.

3. Search Atlas

SEO means more than just tweaking code. Sometimes you need an all‑in‑one tool built for e‑commerce that manages both strategic and technical details.

That’s where Search Atlas excels. It uses advanced AI to oversee inventory, pricing, and even competitor tactics.

Standout Benefits:

• One‑click publishing
• OTTO AI autopilot for automated optimization
• Schema markup for products
• Competitive price monitoring
• Internal linking visualization

I especially like the step‑by‑step internal linking map; sometimes one broken internal link can hurt conversions. Search Atlas clearly indicates where a link issue occurs.

4. Booster SEO

This premium app has more than 4,000 positive reviews on the Shopify App Store for a reason. It covers many functions - from scoring the SEO of each page to automatically fixing broken links.

I tried it on a handmade jewelry store, and within a week, it found over 20 broken links that I hadn’t noticed.

Why I Like It:

• Real‑time SEO scoring
• Automatic image optimization
• Fast detection of broken links
• Professional assistance available in higher‑tier plans

Combining expert support with advanced automation is hard to find. If you like the idea of having help on call, this one is worth considering.

5. Yoast SEO for Shopify

If you’ve worked with WordPress, you know Yoast. The Shopify version works in a similar way—it acts like a personal SEO guide that assists you with keywords, meta descriptions, and more.

A small store selling artisanal soaps benefited from Yoast for Shopify by getting help with writing product descriptions that matched long‑tail keywords.

For a modest monthly fee - and with a 14‑day free trial you get:

Core Features:

• Keyword optimization advice
• Built‑in snippet editor
• Suggestions for internal linking
• Content analysis for readability

6. SearchPie

This app delivers quick, automated assistance. It spots and monitors keywords, offers ideas for backlinks, and can even create them for you.

Major Perks:

• Bulk SEO tasks on autopilot
• AI‑powered description generator
• Customizable automation templates

With SearchPie, I optimized 50 product listings in under 15 minutes—time I would normally spend rechecking meta tags one by one.

7. Tapita

Tapita provides a surprisingly solid free plan that covers both site speed and on‑page optimization. I tested it for a store with thousands of product SKUs.

The app quickly ran audits and suggested fixes to lower loading times.

For anyone interested in page speed metrics, Tapita’s dashboard explains everything clearly, even if you’re not tech‑savvy.

It compares mobile and desktop load times and lists which issues should be addressed first.

8. GoSEO Product Optimizer

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Sometimes knowing your page is slow or your content is weak isn’t enough. You need practical solutions. GoSEO uses AI to analyze your store’s data, gives an SEO score, and then suggests improvements.

Once, I struggled with product descriptions for a line of eco‑friendly water bottles. The AI generator in GoSEO produced short, keyword‑optimized content that was nearly complete.

A few small edits were all I needed. For $14 a month, you get real‑time SEO suggestions, expert audits, and more.

9. Google Search Console

I would be remiss if I didn’t mention the essential tool every site owner needs: Google Search Console (GSC). It’s free and gives you direct feedback on how Google views your store.

My Key Uses:

• Identifying indexing errors
• Monitoring organic search traffic and queries
• Checking for mobile usability or structured data issues
• Regularly submitting sitemaps

I have uncovered many hidden issues—like unexpected 404 pages—using GSC that no other tool caught. It’s indispensable.

10. Semrush

Semrush is a broad SEO suite. It offers keyword research, competitor analysis, site audits, and more. If you’re serious about growing your Shopify store, it is a strong option.

I once used Semrush to identify the best keywords for a competitor in a small niche, which helped retool product descriptions and improve rankings.

Highlight Features:

• Detailed keyword analytics
• Competitor domain overview
• Site audit with detailed error reports
• Social media tracking

11. Searchmetrics (Now Conductor)

If advanced SEO analytics and data insights are what you need, Searchmetrics is a powerful tool. It shows ranking trends and suggests areas for improvement.

I have used it for monthly progress reports because its color‑coded dashboards and clear visuals make sharing data with non‑technical stakeholders straightforward.

12. Screaming Frog or SiteBulb

I group these two together because both are excellent for technical audits. Simply enter your site’s URL, let the tool crawl your domain, and review issues like:

• Missing alt tags
• Redirect chains
• Duplicate title tags
• Overly long meta descriptions

If you only have time for a quick periodic check of your site’s health, running one of these crawls is very useful.

13. Ahrefs

Ahrefs is famous for backlink analysis, but it also offers solid keyword research, site audits, and competitor tracking.

I worked with a client who was outshined by a competitor with an extensive backlink profile.

We used Ahrefs to identify the competitor’s best backlink analysis and reached out to several of the same sites with our own improved content. Within weeks, the site’s authority began to improve.

Key Features:

• Comprehensive backlink analysis and tracking
• Keyword research with advanced filters and global data
• Site audit tool for technical SEO issues
• Competitor analysis, including top-performing pages and ranking history
• AI-powered content optimization and SEO recommendations

14. Google Keyword Planner

This free tool is connected to Google Ads. Even though it is primarily used for ads, many forget its value for basic SEO research.

Enter a product type and see the monthly search estimates for related keywords. If you’re on a tight budget and need keyword ideas, Google Keyword Planner is a solid choice—it’s available once you have a Google Ads account.

Key Features:

• Discover new keyword ideas relevant to your business
• See average monthly search volumes and competition levels
• Organize keywords into ad groups or lists
• Forecast keyword performance for campaigns
• Free to use with a Google Ads account

15. Shopify’s Built‑in SEO Features

Sometimes the basics already available in Shopify are enough, calling them SEO features might be a strech, but it is the cheapest option on the list, as skills and intuition can get you along way if you dont have any money:

• An automatically generated sitemap.xml
• An editable robots.txt
• Customizable URLs, title tags, and meta descriptions

When setting up a store, I always start by fine‑tuning each product page’s metadata. These built‑in options, combined with a high‑quality theme, provide a strong SEO foundation.

16. SEOPro

For a fully automated method that also handles bulk fixes, consider SEOPro.

It highlights SEO issues and points you in the right direction with fixes.

One clear benefit is that it brings together tasks like meta tag creation, structured data insertion, and broken link scanning in one interface.

Key Features:

• Fix on-page SEO issues across your store
• Bulk update image ALT text, page titles, and meta descriptions
• AI-powered SEO recommendations and editor for products and collections
• Filter products by SEO errors for targeted fixes
• URL optimization and content suggestions to improve rankings

17. Bloggle

At first glance, Bloggle might seem like just a blogging platform for Shopify, but it also offers useful content optimization for SEO.

If content marketing matters to you, take a look. It helps you create posts that engage readers and perform well in search engines.

Key Features:

• Drag-and-drop blog builder with customizable templates
• Fully integrated with Shopify, including blog category assignment
• Live SEO and UX checklist for every post
• Unlimited blog posts and advanced formatting options
• Boosts engagement with easy-to-use design and optimization tools

Comparison Table

To end it of, here is a brief recap of all of the tools combined in a table: